A written proposal
Max 2 pages · A4 · 11pt minimum · PDF
How one or more art forms could address the exact problem in the brief. A strong proposal usually answers:
- What is the problem, in your own words, and who does it affect?
- Which art forms are you using, and why do they suit this problem and these people?
- What exactly would happen: where would the work appear, who would see or hear it, and what should they do or feel afterwards?
- How would an organization know it worked? Name one or two things they could count or observe.
- What would it take to run this for real, roughly, in materials, people, time and cost?
Write plainly. One judge reads proposals for a living in the social impact sector, and a clear plan beats impressive language.